Profiles in Excellence

Alexander Summer, L.L.C.

Commerce October 2002 -- Alexander Summer, L.L.C., located in Paramus, NJ, is a family-owned real estate firm that has had the privilege of playing a leading role in many aspects of the development of New Jersey for over 75 years. Our tradition is one of quality service based on integrity and innovation. Over the years, our clients have included many of New Jersey's leading corporations, financial institutions, and private entrepreneurs. The company's success is highlighted in this interview with COMMERCE magazine.

COMMERCE: What does your company do and how did it get started?

A. Alexander Summer, LLC is a commercial real estate services company, specializing in asset and property management. The company traces its roots to 1922, when Olga von Summer became New Jersey's first female real estate broker. After apprenticing with his mother for several years, Olga's son, Alexander von Summer Sr., incorporated the Alexander Summer Company. For nearly eight decades, the company has succeeded in many areas of real estate, from its roots in residential real estate sales to development, property management and brokerage.


Q. What is the company known for?

A. Our company is known not only for its involvement in some high-profile projects including the Mall at Short Hills, the Meadowlands Sports Complex, and New Jersey's first residential high-rise, the Horizon House complex in Fort Lee, but also for commercial real estate services, including property management and agency leasing. We pride ourselves on our commitment to being active members of the community and for maintaining the highest standards of business ethics.


Q. When did you join CIANJ and why do you find membership valuable?

A. We joined CIANJ in 1939 because of a mutual interest in helping to promote a strong, healthy, and responsible business environment in New Jersey. Over the years, our company has benefited greatly from the growth of business in New Jersey and we value the efforts made by CIANJ to help bring together businesses for their mutual betterment. Additionally, CIANJ plays an active and important role in dealing with legislative issues that impact the business environment. A company of our size is unable to maintain an active lobbying presence in Trenton, and we benefit from the pro-business voice that CIANJ brings.


Q. What CIANJ activities and programs do you attend and why?

A. Currently, Alexander von Summer III is a member of the CIANJ Board of Directors and his sister, Kristen von Summer, is a member Board of Directors for the non-profit, educational arm of CIANJ: the Foundation for Free Enterprise (Alexander von Summer and Alexander von Summer, Jr. both served as past chairmen of CIANJ, see page 19.) In addition, several of our sales associates also attend the "Break for Lunch" program and other networking forums like the cruise aboard The Spirit of N.J. We enjoy the relaxed settings provided by CIANJ and attend the varied programs to meet other CIANJ members, and to learn about their businesses.


Q. What is the best-kept secret about your company?

A. Because our firm's clients range from large corporations and financial institutions to small private entrepreneurs, we have the ability to combine personal service with a level of sophistication demanded by Fortune 500 companies. Consequently, we relate well to like-minded clients with family-owned real estate assets as well as to servicing the needs of corporate america. New Jersey is home to many strong-family-owned businesses as well as large, publicly traded companies. Our firm has enjoyed working with both types of clients.


Q. Why is your business successful?

A. We are a company where entrepreneurship and new ideas are as valued as hard work. Consequently, our firm has been quick to adapt to the changing needs of the market. Furthermore, we have developed and kept long-term client relationships, which we feel are the cornerstone of our company. We have learned much from each other as some of these relationships span 50 years! We are committed to maintaining a warm and friendly work environment that also provides opportunities and challenges for those who are a part of our company. We recognize that people are our firm's assets and we invest heavily in them.


Q. Describe some of your products and services and your target market.

A. Our primary focus at Alexander Summer is providing real estate services to building owners. As owners, we recognize that owning real estate is like owning a business with a wide range of needs. Consequently, every one of our assignments has been custom tailored to fit our client's needs. The clients that we target are property owners located in Northern New Jersey and range from modest-sized assets to large multi-tenanted office buildings.


Q. How can you help member firms of CIANJ, and who are you looking to network with?

A. Because our business often requires skills that are outside our immediate area of expertise, we are fortunate to be able to rely on the skills and experience of the many high-quality member firms in CIANJ. Our relationships with other member firms have not only helped us meet our client needs but also have afforded other member firms with referrals and new business opportunities. This symbiotic environment has also provided a helpful support network and a forum for the exchange of new ideas.


Q. Can you describe your business style?

A. We strive to promote leaders in our firm by operating under a partnership model. Our firm has a tradition of making equity available to those individuals who make lasting contributions to the overall growth of the company. We have promoted a work environment where no one works for someone else, but rather with someone else. Furthermore, we make very clear what everyone's direct responsibilities are but also encourage everyone to reach beyond their job description. This business style of teamwork and accountability for every project provides responsive service and superior results for our clients.


Q. If one of your customers was asked what you do best, what would they say?

A. We understand the challenges and needs of today's commercial real estate property owner. Since we are owners and operators of real estate ourselves, we are genuine advisors to other property owners. We have years of experience that we use to think ahead to maximize the operations and, ultimately, the profits of a commercial property. We also have lived through every conceivable market we started in the depression and survived the troubled early '90's, so we have not only a long-term perspective on real estate but also a real understanding of our clients' needs.

 

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